‘I try to bring my mascara everywhere because I’m a blonde and you know blondes have really light eyelashes, you always wanna put more and more on ’til they look like spiders, that’s just what I do’ – Julianne Hough
Two things in life that I hate; the fact that I’m too old to leave the house with no make up on anymore, and people who hawk stuff on Facebook. Particularly these days my Facebook timeline has been awash with people trying to get to me buy their wears, from diet programmes (don’t get me started on HerbaLife) to time shares (how 80’s is that?!) to jewellery and it it was here that I started to hear about the new wonder mascara on the block; Younique 3D FiberLash.
I would normally avoid any kind of glorified ponzi scheme like the plague, I used to sell Avon products for about 6 months in my mid 20’s and I found it the most frustrating job I’ve ever done, not to mention most months it cost me more money than I made. This was slightly different, because selling this mascara du jour was my good friend from school Deborah. And Deborah needed someone to act as guinea pig to practice application for her parties. And I can’t do my own eye make up for toffee. And we both love Prosecco. So on 25th July me and Ang, my trusty sidekick and photographer extraordinaire went round armed with a bottle of the fizzy stuff to give it whirl.
Younique as a company has only been around since 2012 and they attribute their success to being marketed solely through social media (hence why it’s probably on your Facebook timeline every 30 seconds). They’re ethical as well, if that kind of thing is important to you, all ingredients are natural and nothing is tested on animals. They do a massive range of make up products plus eye creams, primers and moiturisers but it’s without a doubt the fiberlash mascara that’s been creating the biggest fuss. Here;’s what they say about it:
‘Transform your lashes from ‘okay’ to ‘oh, wow!’ in fact, go for up to 3x the wow factor with Moodstruck 3D Fiber Lahes that are water resistant, yet wash off easily with Shine Eye Make up Remover Cloths. This is quite possibly the most mood-altering, life changing product in the cosmetics world!’
So, some pretty big claims there
It works in 3 stages. You apply the Transplanting Gel (which is essentially a black mascara) then the Natural Fibers straightaway. The best way of describing these are like tiny little Black dust particles that stick to your eyelashes and create the effect of wearing falsies. Then you add another coat of the gel to seal it all in. It’s certainly different to anything I’ve tried before on my eyes and the eye to eye comparison is pretty dramatic.
I’ve never been able to get on with false eyelashes, I find them far too fiddley, and more often than not, I end up gluing my eyelids together. Most mascara’s I’ve tried that claim to give you a false lash effect do lengthen but don’t really plump them up. So the fact you get actual fibers to blend in with your mascara is pretty cool, and stands up well next to falsies.
I’ve mentioned before that when it comes to fashion I’ve always been a quantity over quality kind of person and I have historically always taken the same approach to my makeup. I don’t like spending a lot of money on high end products and the vast majority of my make up bag is Collection or Rimmel. That being said I’ve learnt that hard way that if you going to spend a bit more on any make up item it should be your mascara (I bought a mascara from Collection once for £1.99 and was flakier than a Cadbury’s Flake that’s been in the fridge for a week). This two tube set is £23 which I thought was steep at first, but when you consider Mac’s ‘False Lashes’ mascara and ‘They’re Real’ by Benefit are £19 and £19.50 respectively, it’s not actually that bad. And if you’re anything like me, I save my more expensive make up for when I go out, so it could potentially last a while. You can ignore the guff above about needing their special eye remover pads to take it off as well, mine game off easily with some Garnier Micellar water and Simple face wash.
I’ll be honest, I’m like most of you and I hate products shoved down my throat, especially when I’m really just logging on to snoop at the Wedding pictures of the girl who was horrible to me in high school. If it wasn’t a friend doing the selling, I probably would never have tried this, which is a shame because I do genuinely think it’s good.
Avon, Tuppaware, Ann Summers; for years direct selling companies have been around and now with social media being such in integral part of our lives, the hard sell feels more in your face. It’s more than just throwing the brochure away that comes through the door once a week. But there are loads of companies using social media to impose their these days, the whole ‘Benebabes’ schtick that Benefit have adopted on their twitter and facebook pages is so patronising and insincere it’s as vomit inducing as Starbucks’ new jelly coffee frappuccinos.
My point is, sometimes, you can actually get some products, not all multi level marketing companies are liver disease inducing, slimfast dressed as a healthy lifestyle shameful pyramid schemes. And anyway if you can help a friend out and get pretty lashes at the same time, all the better right?
Here are mine & Ang’s before and afters:
Products used on our eyes were:
- Moodstruck Minerals Pigment Powers in Confident (shimmer), Irresistable (matte) and Sexy (shimmer) £10 each
- Moodstruck Precision Pencil Eyeliners in Perfect and Pristine £12 each
- Moodstruck Precision Pencil Eyeliners in Proper on the eyebrows £12
- Moodstruck 3D Fiber Lashes Mascara £23
Deborah’s Contact details if you’re interested in ordering anything or having a chat with her:
Deborah Elliott, Independent Presenter