How I Created My Own Burger with the Fat Hippo

At the base level, a burger is a piece of meat and a bun with something on it. It’s simple but it seems to make a lot of people happy’ – Danny Meyer

Way back in August last year I sent this tweet to Newcastle Burger joint The Fat Hippo:

Little did I know that this little tweet would eventually lead to quite possibly the greatest achievement of my life (no exaggeration – I haven’t achieved much in my 33 years).

I love ‘brand bantz’ on social media; when companies or businesses interact with their followers. And in the interests of ‘shy bairns get nowt’ what followed was what I would like to call ‘gentle persuasion’ but I’m sure the HF guys would call ‘annoying badgering’ with a few further tweets every now and again just reminding them of my, let’s be honest genius idea of adding Marmite (the foodstuff of gods) to a burger.

Then my lovely Twitter friend Katie (@Ladyfromatramp) got involved with her genius name suggestion of the Knuckle Tattoo and this whole thing really started to build up speed.

Skip forward a few more dozen tweets which went pretty much along the same lines, all our ear bending seemed to have finally ground the burger gurus down and they let us know they making the Love/Hate Burger to add to their Valentines menu. Turns out even Marmite themselves wanted a piece of the action too and hopped on board to aide the creation!
Every foody’s dream isn’t it?

The Love/Hate Burger launches today and is available all throughout Valentines Week (8th – 14th Feb). It contains 2 juicy beef patties, monterey jack cheese and our very own marmite baconnaise.

If you fancy giving the burger a try at either of the Fat Hippo branches, please make sure you use the hashtag #KHFHLH (Katie & Helen’s Fat Hippo Love Hate)

We already have our thinking caps on to challenge the chefs once more!


    • February 8, 2016 / 9:35 am

      It’s very exciting! How things can change with the power of one tweet!

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