‘At the base level, a burger is a piece of meat and a bun with something on it. It’s simple but it seems to make a lot of people happy’ – Danny Meyer
Way back in August last year I sent this tweet to Newcastle Burger joint The Fat Hippo:
Going to @fathippofood tonight, hoping they entertain my suggestion of a burger with @marmite, it works with peanut butter so worth a try!
— Helen (@honestlyhelen) August 14, 2015
Little did I know that this little tweet would eventually lead to quite possibly the greatest achievement of my life (no exaggeration – I haven’t achieved much in my 33 years).
I love ‘brand bantz’ on social media; when companies or businesses interact with their followers. And in the interests of ‘shy bairns get nowt’ what followed was what I would like to call ‘gentle persuasion’ but I’m sure the HF guys would call ‘annoying badgering’ with a few further tweets every now and again just reminding them of my, let’s be honest genius idea of adding Marmite (the foodstuff of gods) to a burger.
@fathippofood how far away are you from inventing that @marmite burger we talked about a few weeks ago?
— Helen (@honestlyhelen) October 2, 2015
@marmite if you sent @fathippofood some free jars do you think we could convince them to make a #marmiteburger? #girlonamission
— Helen (@honestlyhelen) October 23, 2015
Then my lovely Twitter friend Katie (@Ladyfromatramp) got involved with her genius name suggestion of the Knuckle Tattoo and this whole thing really started to build up speed.
@fathippofood @honestlyhelen @marmite call it the knuckle tattoo burger cos it will be love or hate 😁
— Katie (@ladyfromatramp) October 23, 2015
Skip forward a few more dozen tweets which went pretty much along the same lines, all our ear bending seemed to have finally ground the burger gurus down and they let us know they making the Love/Hate Burger to add to their Valentines menu. Turns out even Marmite themselves wanted a piece of the action too and hopped on board to aide the creation!
Every foody’s dream isn’t it?
The Love/Hate Burger launches today and is available all throughout Valentines Week (8th – 14th Feb). It contains 2 juicy beef patties, monterey jack cheese and our very own marmite baconnaise.
If you fancy giving the burger a try at either of the Fat Hippo branches, please make sure you use the hashtag #KHFHLH (Katie & Helen’s Fat Hippo Love Hate)
We already have our thinking caps on to challenge the chefs once more!
What a fab story – if you can dream it, you can do it!
It’s very exciting! How things can change with the power of one tweet!
How brilliant is that! Love this, and would also love to try it!
Haha brilliant – the power of social media!