Missuswolf launches her awesome debut clothing line

‘Every woman has the right to become herself, and do whatever she needs to do’ – Ani DiFranco

With everything going on at the moment with the ‘Me Too’ movement and the Harvey Weinstein scandal, never has being a woman been so in the spotlight. Airing my personal views on feminism and what it means to me is something I’ve always shied away from on the blog. Much like religion and politics, it’s such a complex and personal issue that without publishing a 100 page essay on the subject all that I would be doing would be opening myself up to criticism and again like religion and politics, it’s not a debate I’m willing to get involved in with strangers on the internet. I learnt that lesson he hard way as after what is now known socially as ‘The Mumsnet Debacle’.

One thing that has never been a secret though is my passion for women supporting each other. Throughout my teens and early twenties I didn’t always surrounded myself with the nicest people and have experienced my fair share of bitchy backstabbing women. As a result has often left me wary of trusting people. However as I’ve grown up and found my voice I’ve learnt to try and be the love and support I want to see in other people. And am absolutely in love with the supportive, empowering women I surround myself today.

So what a revelation when one of your favourite fellow north east blogging gals not only shares the same values as you, but has taken it one step further and created their own movement. Gemma from Misswolf was inspired by her days at pregnancy yoga class where the group of ladies she met there bonded and supported each other through their respective journeys into motherhood and started to refer to each other as ‘Warriors’.

I had a chat with Gemma about what led her to create the line and what feminism and the sisterhood means to her:

Feminism to me means empowerment.

Empowering females to become the best version of themselves. And in order to do that, it’s to build each other up and not knock each other down. Women work better together than pitted against each other. Social Media, especially platforms like Instagram, have become communities of support where groups of women are emerging, more so in business now, and fuelling each other along.

I believe it’s an exciting time for Feminism. Attitudes and working conditions of companies are changing, reverting from the archaic 9-5 and truly embracing work/life balance and agile working. We’re in an age where we now have the technology to work remotely and on the go.

This gives people, particularly women, the opportunity to pursue areas of business that they may not have been able to in the past.

As a little girl, I dreamed of writing books and sharing my content with the world. I used to write stories in journals, on typewriter’s and then, when I turned eleven, on a computer. We didn’t have one at home until then, nor did we have one at school. I’m part of a generation that has seen unbelievable advancements in technology and this has actually given people who once had a dream a chance of making it a reality.

So I started a blog. Then I wrote a children’s book. And now I’ve opened up an online clothing store. I appreciate the opportunity I now have to share my content and ideas with the world.

Therefore, feminism to me is setting this example to my daughter and to any other women out there. That if you have dreams and want to take control of your life, you can. Ideally I would love to work for myself and run my own business and I’ve always though this was a pipedream. But this now seems like an achievable target if I set my mind to it.

I would hate to look back on my life and regret anything I didn’t do because of fear of failure. I’d rather have tried and failed than have not tried at all.

You may as well start calling Gemma ‘Pink’ because she’s articulated my thoughts way better than I ever could! What’s the cherry on top of the sundae is that Gemma is planning on expanding the range. She’s rebranding and launching her Children’s Book, Ruby of Egypt, next month and ultimately there will be merchandise available on the website that relates to the book. She’s started small but perfectly formed at the moment and decided on showcasing 15 products to test the water but Teemill has the potential to house 500 products so the possibilities are quite literally endless.

Obviously being an entrepreneurial badass isn’t without it’s share of hurdles:

The biggest challenge I faced was getting it right. I had all these ideas that came spilling out and I designed them all in a short space of time. Then it was the time spent after that getting it right. Making sure the designs were sorted into collections and how they would appear on the website.

It was a battle of impatience and perfectionism. I wanted to share the project with the world, but I wanted to get it right. I did a lot of research online into marketing. I wanted the time to be right. I designed the collection on New Years Eve and thought early January was a good launch date – New Year, New Start and all that jazz.

But I wanted to pick my moment.

I felt sick at launching it as you never know how people will react and how well it will be received. Only time will tell but my biggest challenge was my battle of impatience and perfectionism. A very hard mental battle!

Hopefully one that will pay off. If not, I’ve had fun designing and launching the collection so it’s all good experience.

I always fall in love a little bit with people who actually go out and do all the stuff most of us just talk about. If i had a pound for every time I’ve drunkenly mused with Dave that i’s love to interview this person, or love to review this place or love to launch my own clothing line, but I never do anything about it. It just goes to show what you can do when you set your mind to something.
 Gemma very kindly sent me a jumper to try on and needless to say I’ve worn it to death since it arrived. It’s really true to size (full disclosure; I got a size 12) which is really comfy and long enough to ‘cover the crotch’ when wearing jeggings or leggings – a rule I live my life by. It’s 100% organic cotton and £1 from the sale or every item gets donated to the Children with Cancer Charity, which means guilt free shopping – hooray!
Of course the kiddies and the blokies haven’t been forgotten about, there’s a range for them too, all based on words and phrases that Gemma affectionately uses to refer to her own family.
To get you hands on anything from this fantastic range head over to https://missuswolf.teemill.com/ to get yourself (and the family) kitted out!

2 thoughts on “Missuswolf launches her awesome debut clothing line

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s